BLACKPINK Surpasses BTS in November K-Pop Brand Rankings, Boosted by Rosé’s ‘APT’ Success; BIGBANG Secures No. 6 Spot
BLACKPINK claimed the top spot in November's idol group brand rankings, outperforming BTS, aespa, SEVENTEEN, BIGBANG, Red Velvet, and other prominent groups.
Kpop
BLACKPINK's Rosé has propelled her group to new heights this month, dominating charts and headlines alike. Despite the group's ongoing hiatus as members focus on solo projects, BLACKPINK has secured the top spot in the November Idol Group Brand Reputation Rankings, overtaking BTS.
This impressive achievement is largely credited to Rosé’s viral collaboration with Grammy-winning artist Bruno Mars on the single "APT." BLACKPINK achieved a staggering brand reputation score of 12,846,175, a dramatic increase from 3,178,958 in October, surpassing BTS’s score of 8,728,901.
The group's keyword analysis highlighted terms like “Rosé,” “APT,” and “BLINK,” underscoring Rosé's influence. Her surprise performance with Bruno Mars at the 2024 MAMA Awards in Japan further amplified their global reach.
Top K-Pop Groups in November Rankings
Other notable groups in the Top 5 include BTS, IVE, aespa, and SEVENTEEN. BIGBANG also made waves, securing 6th place with a brand reputation score of 2,985,093, following a reunion performance by G-Dragon, Taeyang, and Daesung at the MAMA Awards.
Top 5 Rankings:
1. BLACKPINK - 12,846,175
2. BTS - 8,728,901
3. IVE - 7,892,369
4. aespa - 7,163,180
5. SEVENTEEN - 6,196,489
The rankings, compiled by the Korea Business Research Institute, analysed consumer engagement, media coverage, community awareness, and interaction indexes based on data collected between October 21 and November 21, 2024.
BLACKPINK’s continued dominance underscores their unparalleled influence, even during their hiatus, as fans eagerly anticipate their next group project.
